Programmatic Advertising

Marketing

Twenty years of Programmatic Advertising experience — event tracking; campaign architecture; budget pacing; bidding logic; performance reporting; conversion analysis; channel configuration.

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Overview

Victor’s Programmatic Advertising expertise reflects sustained work across account structure, bidding logic, creative testing; Programmatic Advertising analysis covering budget pacing and conversion telemetry. Platform and discipline knowledge also includes attribution, conversion analytics, campaign architecture, audience segmentation, and event tracking.
Programmatic Advertising technical knowledge — conversion analytics; attribution models; budget controls; account structure; creative testing; conversion telemetry; audience segmentation; attribution.
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Tools stack

Programmatic campaign operations stack: Google Display & Video 360, Campaign Manager 360, Google Analytics 4, Google Tag Manager, Looker Studio, Google Search Console, Canva, Microsoft Clarity